NIGRIN Markenbroschuere EN 2022

Car care made easy!

With flying colours ...

... is what people say if they do something with complete success, without compromise – like our founder, Dr Carl Friedrich Gentner, promised to do when he entered the field of cleanliness and care at the end of the 19th century.

“Gives an elegant mirror finish”

It all started with a leather polishing cream ... Gentner was a hardworking, inventive young chemist from Swabia who knew as much about business as he did about science. Right from the start, he made use of what we now call marketing, known earlier as advertising. He created various brands for his different cleaning and care products: For what is probably his most famous, most popular product from the Chemische

of good luck everywhere, as the trademark for his wide range of advertising campaigns, which were sometimes quite spec tacular by the standard of the times. He used it, for example, for his giant chimney sweeps on stilts who made the brand and products famous in the towns and countryside. Importantly, they established NIGRIN as one of the most important shoe cream brands in the 1920s to 1940s in Germany. The years of Germany’s “economic miracle” brought increas ing wealth for many. The steep rise in in popularity of the car opened up new opportunities and business areas for the chemical cleaning and care products brand: The first range of NIGRIN car care products was introduced in 1963, marking the start of the “more recent” success story of NIGRIN as a specialist in everything to do with the appearance, protection and value retention of “Germany’s favourite child” ...

Fabrik Carl Gentner o.H.G. zu Göppingen – his black shoe and leather polishing cream – he created the name NIGRIN, taken from the Latin word “nigrum” = black. In 1896, he marketed his successful product for the first time, with the chimney sweep as its symbol – and what is now the time-honoured brand NIGRIN was born. Dr Carl Gentner realised how important a popular identifying feature is in creating trust and success among customers. Which is why he used the chimney sweep, known as a symbol

Photo: Eduard Junk · Source: Roland Klinger · www.roland-klinger.de/BKS/

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Values and change

In 1974, the company now known as MTS GmbH & Co. KG took over all the formulae, production rights and pro tected NIGRIN trademarks – and also the enterprising spirit and solid values of the founder and the brand.

“Made in Germany” ideas and quality This success does not just spring from nowhere. Our experience forms the basis for our knowledge; our ambi tion turns into ideas. We share our customers’ fascination and passion for cars. Which is why we know what car fans want and need: Well-developed high-performance formu lae, such as the formula for our no. 1 wheel rim cleaner EvoTec, professional system components such as our range for reliable bodywork repair and treatment, along with practical, convenient solutions for rapid results, such as our “Brillant-Wachs” Detailer. Car care made easy! Producing the best results simply and reliably – this has been NIGRIN’s strength from the start – in every respect – and for each of its customers, whether these are retailers or end users. Following this principle, we have been steadily continuing to develop our products and product ranges for almost 60 years. Because everything is changing: The requirements of both materials and the market, and also our customers’ wishes. Cutting-edge technologies and our closeness to our customers helps us to reach our goal: the best possible application result with maximum ease of use combined with the best possible value for money. We work hard and with determination to achieve this. In this way, NIGRIN has become one of the leading car care brands in the German-speaking world. And this is reflected time again as we come out top in tests, are named top sell ers and receive prestitious prizes, such as the TheoAward, presented to the most popular brands in the tuning scene.

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The bigger picture

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NIGRIN offers the broadest, most comprehen sive product range for the manual cleaning, care, maintenance and servicing of cars and cycles in the German-speaking market.

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A powerful vehicle does not just stand out because of its engine, its gears or its chassis – it is the made-to-measure, carefully coordinated overall package that produces the performance. Just like NIGRIN.

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C E Whether it’s drivers who just polish their cars now and again or ambitious car enthusiasts who love DIY – everyone will find what they need at NIGRIN: for inside and outside, for paintwork, leather, glass, plastics and metals, for classic cars and new models, for summer and winter, for two or four wheels, from a Mini to a caravan ... and even for repairs to the bodywork, exhaust and underbody, engine and technical components ... S S

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With leadership qualities The comprehensive NIGRIN range has been reliable and successful for decades, because it’s self-explanatory, it guides the customer and it sells well. A consistent colour coding system structures the prod uct areas and guides the customer to the required product.

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The name says it all

There’s never been a more diverse customer base; there’s never been so many different sales channels or buying behaviours. Sometimes people go for a lower-price option, sometimes they choose the top product – one day, they want a highly qualified specialist, the next they need an all-round remedy. NIGRIN takes all this into account.

With two NIGRIN performance levels Red label and Perfomance, users will find the a solution to suit every need, budget, vehicle type and value.

Red Label The NIGRIN standard quality consistently forms the basis for all product ranges and applications. Safe use and reliable results are guaranteed. Performance For an extra “NIGRIN effect”: Products that offer additional services, such as self-activating or 2-in-1 active formulae and practical extra benefits such as brush or application heads included in the packaging.

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Seeing and believing

For an instant fix or a niche product, a 5 l canister or special 30 g tube, for car care amateurs or experienced DIY experts – the NIGRIN pack presentation makes sure that user find what they’re looking for quickly and effectively.

Finding, not just looking

The wide NIGRIN range has a uniform, “tidy” look and creates a retail sales area that both attractive and effective. The colours used structure the applications clearly and make them easy to understand. You know your customers – and what they need and want. If required, we can advise you on a customised product mix and increase sales productivity and turnover with our “Spaceman” tool. In Germany, we support our trading partners in all sales channels directly. Our international service is provided in a country close by, through our own sales subsidiaries as well as retail representatives, retail sellers or local partners, as in Asia, for example.

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Explaining and understanding

We know about the use of our products from our own practical experience and are always happy to listen carefully if our users have tips and ideas for us based on their experience.

So NIGRIN packs are not just containers. They are carefully designed tools for practical use, such as our precision spray head for aerosols or the trigger spray head with adjustable spray pattern, our integrated application sponge or brush head, our special one-hand dispenser or dosing bottles.

Self-explanatory

The explanatory product labelling tells users about the benefits, gives reasons for the difference in qual ity and explains why a purchase decision is right. Application descriptions on the back list any extra products needed, which results in additional purchases.

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Performance and speed

Performance is the product of power and the speed at which this power is exerted. For you, it’s not just the performance of our products that determines success, but also how fast they sell.

Apart from the ongoing introduction of market-relevant product innovations aimed at making car care easier and more effective, we also provide new ideas and new trend-setters to increase your sales – here are some examples: Powerful acceleration

Sustainability to suit today’s needs Customers are increasingly looking for more environmentally products. As a contemporary alternative in car and bicycle care, NIGRIN is presenting its new, sustainable smart ‘n green product range in attractive themed displays made from FSC-certified material.

Perfection made easy Until now, preserving paint has been a laborious process requiring hours of work. But thanks to new silicon technology, it is now possible to achieve outstanding results with a lot less effort: with the NIGRIN Performance Ceramic Care System.

The house specialities Special interest is booming! It allows your customers to show off their individuality and expertise. And you too. We offer the right specialist products for growth markets such as bicycles and e-bikes, motor cycles and caravans.

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Presenting means selling

Whether it’s “must-haves” to show your expertise, impulse items for spontaneous purchases or top sellers to improve turnover – eye catchers are essential for added sales. That’s why we make sure that people notice our products.

Shopper stoppers High-quality NIGRIN store or special presentations and attention-grabbing displays will make your sales areas more effective, e.g.:

Passion for POWER With its top-quality, fast-moving products, the summer edition of the NIGRIN POWER Range will attract attention and have a huge impact because of its improved cleaning power and more effective care. Five POWER products are available in the ready-filled display with “must-have” Screen Clear as a palette presentation.

Profit expectations Making fast horses faster ... Campaigns that speed up seasonal peak sales even more. Such as our POWER Winter Edition with celebrity support. Benefit from our commitment to winter sports!

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Beauty needs protection

It’s the surfaces that show the love we have for our nearest and dearest. And that’s where our expertise in materials and equipment shows too...

For those who “only” want to clean and protect their cars, NIGRIN makes care care easier – with special formulae for particularly easy, convenient and safe use. For example, with self-activating or 2-in-1 active formulae, effectivity indica For a smart exterior

tors or our easy-care formula that makes it possible to use our Performance paintwork care products without laborious polishing afterwards. With NIGRIN, your customers can really cut down on manual work.

For those who love cleaning their pride and joy, we offer efficient product solutions for every part of the vehicle: Shampoos for gentle, effective handwashing Special cleaning products such as tree sap, rust bloom or insect remover Everything needed for the gentle cleaning, preservation, repair and treatment of paintwork (from severely weathered to new paint) Products to clean, treat and seal plastic Metal polish and care products Special cleaning and sealing products for fabric soft tops for convertibles And practical professional accessories

... with care and conditioning! We can make tyres look years younger. Using our tyre care products is so easy and fast. For shiny tyres ...

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Braking makes wheel rims dirty The smart look of rims and tyres plays a major part in the overall appearance of the vehicle. That’s why drivers, whether they use the car wash or wash their cars by hand, all clean their wheel rims – and most of them do it with NIGRIN! NIGRIN is the market leader in the wheel rim cleaner segment: Our entire range comes in first place in the German market. Our top seller NIGRIN EvoTec Performance Wheel Rim Cleaner has been the highest selling product of its type in Germany for years (GfK Panelmarkt 2019). And rightly so, because it provides everything that users want today and can expect from us: a highly-efficient, self-activating cleaning effect combined with a special, pH-neutral, skin-kind, acid-free formula with proven material compatibility for all rim types and a reliable effect indicator. Double and series winner

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Outlooks and insights

When it comes to windscreens, it’s safety that counts, rather than appearance or maintaining value. Irritating diffused light and reflections caused by dirty, scratched windscreens are a danger to driver safety.

NIGRIN windscreen cleaning products mean you’ll have a clear, dazzle-free view even in rain, snow and ice, in darkness and against oncoming light. They have to deal with some tough opponents, which have to be loosened and removed: Tree sap and pollen, dried insect residues containing protein, oily lubricant film, nicotine, mist, and so on. For those who see clearly

That’s not a problem for NIGRIN – our range includes products for: Screen washing systems at any time of year Manual screen cleaning inside and out The treatment, smoothing and sealing of worn windscreens All sorts of practical accessories

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Insider knowledge

From interior deep cleaning through the specific removal of stains or animal hairs to a quick “wash and brush-up” between times – we have the right NIGRIN product for any area of use and application, every material and fitting, every cleaning need and any type of cleaning. And with every one of these, we try to make interior cleaning as easy as possible for our users. With formulae that constantly form antistatic, dirt-repel lent protective films and thus shorten the intervals between cleaning. With additional benefits that make application easier. Or with convenience products that make deep cleaning unnecessary if used regularly.

Lots of products help a lot

One of the biggest challenges is the number of materials used in vehicle interiors. To deal with this, we have, firstly, conveni ent universal solutions, such as our NIGRIN Performance Detailer for all smooth surfaces. Secondly, we have tested specialist products that take the particular material character istics into account: Textiles, such as upholstery, carpets, etc. Synthetic leather and high-quality synthetic suede (Alcantara) Leather in all sorts of grains and colours All relevant plastics Technical fittings such as air-conditioning units, displays, etc.

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Man and machine

Car enthusiasts are fascinated by technology, especially when it’s actually tangible. The number of stylish classic cars and “youngtimers” that people can still maintain for themselves is rising. As is the number of people who gain immense pleas ure and satisfaction from tinkering and DIY. The rising average age of cars on the road and the increasing number of vintage vehicles being driven reflects this.

NIGRIN is just the right brand for all of them. Because we also provide a full range of professional “liquid tools”:

Lubricants, greases, oils Rust removers, separat- ing agents, screw sealants Technical cleaning products Consumables for brakes, coolers, etc. Practical tools for techni- cal and workshop use

The NIGRIN Performance

... Range deals with all the work here: The high performance formulae combine the positive char acteristics of a number of raw materials to give a more powerful performance. For peak performance and functionality, since the synergy effects of the specific NIGRIN formulae are more powerful than the sum of the individual effects of the raw material components themselves. This has also been confirmed by the NIGRIN care testers in practical tests: For example, 95% and 100% respectively of car care enthusiasts would recom mend NIGRIN Performance Multi-Oil or NIGRIN Performance high-performance rust remover.*

* Results of practical tests by NIGRIN care testers. In 2019, 40 selected NIGRIN care testers were provided with NIGRIN brand test products.

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That’s what the NIGRIN range for the protection of vehicle underbodies and cavities creates. We understand our duties and responsibilities when it comes to the repair and maintenance of vehicles – that’s why our product portfolio also includes repair products for exhaust systems. A solid basis

Step by step

Work stages

Damage

1 Rust treatment

2 Zinc spray

3 Modelling

4 Filling smoothing

The NIGRIN complete range for bodywork repair and maintenance is systematically structured and easy to understand even for less experienced DIY fans. The comprehensive system components are built up step by step and can be classified depending on the extent of damage repair required:

5 Fine smoothing

6 First sanding

7 Finishing sanding

8 Silicone removal

The individual products work together reliably and system atically so that, with a little bit of skill and hard work, both amateurs and professionals will produce brilliantly success ful results. The same applies for anyone who’s added cus tomised installations and extras, DIY fans and model builders who use our products for their hobbies and creations.

Rust treatment Modelling if necessary Filling and smoothing Priming and painting

9 Primer

10 Top coat

11 Matt coat

Rusting through, major damage and holes

Bumps, dents and deformation For scratches and paintwork damage

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Ice and snow

Winter makes particular demands – on materials and technol ogy, the driver and the vehicle, your seasonal range of products. The NIGRIN winter collection is up to it, with:

Defrosters Windscreen de-icers Anti-freeze

Rubber protection and care Effective/special accessories

Concentrated

... that’s our attitude when it comes to the quality and convenience of NIGRIN products. Whether it’s ready-to-use ready mixes, economical concentrates or pure, top-quality bioethanol in NIGRIN windscreen de-icers gives optimum cleaning results safely and in a flash. NIGRIN windscreen de-icer has been proved material- compatible in every form. It does not harm paint and plastic surfaces, rubber, metal and chrome, is poly- carbonate-compatible and thus prevent stress cracking of headlamp diffusers.

Logical alternatives

Windscreen frost protection comes in many packaging types and container sizes, and as a concentrate or ready-mix. A particularly practical option for users: Wind screen Frost Protection concentrate in a stand up pouch – reduces the volume of waste by up to 70 % compared to a ready-mixed product.

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Theory and practice

Accessories are not all the same. We are aware of how our products are applied and we know how they work, simply and reliably. That’s why we offer a complete range of application accessories, aids and tools to make sure that NIGRIN products are effective as they can be.

Most developments are based on our practical experience, such as our practical wheel rim brushes, the optimised structures and weaves of our special microfibre cloths or our ingenious finger flannels. People who don’t bother about vehicle care might think that some of the gadgets are a bit too theoretical, but regular users find them a practical means of making work easier. We’ve got what you need

The NIGRIN range of accessories covers all applications:

Exterior washing Wheel rim cleaning Paintwork cleaning and care Interior cleaning Windscreen cleaning Winter And even bodywork filling and sandpaper

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Likes and bikes

Paintwork, metal, chrome, rubber, leather, plastics ... we know all about them! And cycles, whether they’re muscle or motor-powered, all feature these too. That’s why we’ve also been offering a wide range of specialist products for the cleaning and maintenance of bikes for over 20 years now.

On the up Climate change and changes in transport policies, e-bikes and e-mobility mean that the market for two-wheelers is booming – and so their cleaning and care products are on the rise too. Like the NIGRIN BIKE-CARE range. When it comes to cleaning bicycles, it’s maintaining value and functionality that counts, rather than looks. The focus is on the care and conservation of the bike, especially the mov ing parts. Dirt encourages rust formation, blocks mechanical

functions and thus affects ease of operation and smooth running. NIGRIN BIKE-CARE has the right, cutting-edge solutions to ensure pure riding pleasure:

Cycle cleaning and care Chain cleaning and care Practical products for touring

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These wheels are hot

Motorcycles are more popular then ever before. The European motorcycle market has grown by 8% and moped registrations are 11% up, reports the European Association of Motorcycle Manufacturers (ACEM) for 2019. In Germany, 2018 recorded the highest level of new registrations in the last 10 years.* And then there’s also the electric scooter market, which is also growing worldwide ...

* Source: Statista

Comfortable ride With the NIGRIN MOTO-BIKE product range, you can easily have a share of this rapidly accelerating market. The specialist range includes tested cleaning and care products for: the specific material mix of motorcycles and motor scooters all relevant chain types and safety helmets

NIGRIN MOTO-BIKE is supple mented by cross-range material solutions from the NIGRIN car care programme, such as metal polishing paste, rust removers or leather and plastic care products.

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At home and on the road

Caravanning is all the rage across Europe. In 2020, around 235,000 recreational vehicles were newly registered in Europe – the strongest year since 1980*. The demand for care products for these mobile living spaces is rising accordingly.

* Source CIVID, Caravaning Industrie Verband e.V.

Experts in vehicle care Caravans have very specific cleaning and care requirements when it comes to their size, interior fittings and usage. The made to-measure NIGRIN CARAVAN product range takes into account the needs of caravanning fans with specialist products for: external cleaning and care, including special cleaning products internal cleaning, including sanitary ware cleaning of plastic and glass surfaces cleaning and care of canopies The NIGRIN CARAVAN range comprises 19 relevant products and is also available in a range-specific special presentation.

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Effective and efficient

The silicon technology in new NIGRIN Performance Ceramic Paint Care range achieves impressive results with much less effort than other paint care products that need to be left to work for a much longer time. The formulas for all three products in the range form a super-thin, weatherproof and wash-resistant protective barrier on the paint. If refreshed regularly, the paint colour and shine are preserved for up to 12 months.

A carefully tuned system:

NIGRIN Performance Ceramic Seal produces a lasting, mirror shine on dull paintwork.

NIGRIN Performance Ceramic Shampoo cleans powerfully and repairs microscopic damage to the ceramic coating. NIGRIN Performance Ceramic Detailer strengthens the sealing effect and creates an additional shine.

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Family and friends

The NIGRIN team of care testers already comprises more than 7,000 community members, NIGRIN representatives at many motoring events and social media influencer from the tuning and classic scene ... And the number is growing! The NIGRIN brand ambassadors are not “bought in” VIP representatives or influencers; they are real NIGRIN users – car fans and enthusiasts with their own dream vehicles, customised gems and beloved companions.

Enthusiasm and passion

We share the fascination and passion for cars with our users. That’s why we’re involved in various areas of the motorsports scene:

NIGRIN Motorsports The smell of asphalt, petrol and oil ... The bubbling of en gines and the goose bump sound of the upper rev range ... a fascination that warms the heart of every car lover. Once you’ve tasted it, you’re hooked ... Team CarTech Motorsport by NIGRIN races on Europe’s major race tracks in the Porsche Carrera Cup and Porsche Sports Cup series. NIGRIN is partner to Team Graeff Motorsport. Drifting kings Alex and Corinna Gräff are a team that throws itself into drifting with absolute passion. Alex Gräff holds two Guinness records – for the fastest and the longest drift. Corinna Gräff is one of the fastest women in Europe. They compete in the Netflix “Hyperdrive” series as a team and a couple.

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Speed, technique and team spirit

As a premium partner to the German Handball Association, NIGRIN supports the Men’s National Handball Team. Handball is not only the second most popular team sport in Germany. The annual international competitions and major events such as the World and European Championships achieve top ratings and reporting in the participating countries and thus reach audiences going into the millions.

OFFIZIELLER PREMIUM-PARTNER

As a premium partner to the BSD (German Bob sleigh, Luge, and Skeleton Federation) and sponsor of the bobsleigh team of double-Olympic winner Francesco Friedrich, we are represented both in the BMW IBSF World Cup and in world and European championships. 140 km/h across sheer ice, 7 G lateral acceleration, without safety passenger space, bucket seats, belts, suspension – just pure speed! A sport that captivates us and guarantees success and high TV ratings.

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MTS MarkenTechnikService GmbH & Co. KG Carl-Benz-Straße 2 D-76761 Rülzheim Tel. +49 (0) 7272 9801-100

Inter-Union Technohandel GmbH Carl-Benz-Straße 2 D-76761 Rülzheim Tel. +49 (0) 7272 9801-100 EVB Handelshaus Bour GmbH Carl-Benz-Straße 2 D-76761 Rülzheim Tel. +49 (0) 7272 9801-100

V.E. Kern Ges.mbH Percostraße 14 A-1220 Wien Tel. +43 (0) 12 50 35-0

Tegro AG Ringstraße 3

CH-8603 Schwerzenbach Tel. +41 (0) 4 48 06 88 88

Intertec Polska SP. zo.o. Stara Wiés, ul. Grodziska 22 PL-05-830 Nadarzyn Tel. +48 (0) 2 27 38 64 73

www.nigrin.com