NIGRIN Markenbroschuere EN 2022

With flying colours ...

... is what people say if they do something with complete success, without compromise – like our founder, Dr Carl Friedrich Gentner, promised to do when he entered the field of cleanliness and care at the end of the 19th century.

“Gives an elegant mirror finish”

It all started with a leather polishing cream ... Gentner was a hardworking, inventive young chemist from Swabia who knew as much about business as he did about science. Right from the start, he made use of what we now call marketing, known earlier as advertising. He created various brands for his different cleaning and care products: For what is probably his most famous, most popular product from the Chemische

of good luck everywhere, as the trademark for his wide range of advertising campaigns, which were sometimes quite spec tacular by the standard of the times. He used it, for example, for his giant chimney sweeps on stilts who made the brand and products famous in the towns and countryside. Importantly, they established NIGRIN as one of the most important shoe cream brands in the 1920s to 1940s in Germany. The years of Germany’s “economic miracle” brought increas ing wealth for many. The steep rise in in popularity of the car opened up new opportunities and business areas for the chemical cleaning and care products brand: The first range of NIGRIN car care products was introduced in 1963, marking the start of the “more recent” success story of NIGRIN as a specialist in everything to do with the appearance, protection and value retention of “Germany’s favourite child” ...

Fabrik Carl Gentner o.H.G. zu Göppingen – his black shoe and leather polishing cream – he created the name NIGRIN, taken from the Latin word “nigrum” = black. In 1896, he marketed his successful product for the first time, with the chimney sweep as its symbol – and what is now the time-honoured brand NIGRIN was born. Dr Carl Gentner realised how important a popular identifying feature is in creating trust and success among customers. Which is why he used the chimney sweep, known as a symbol

Photo: Eduard Junk · Source: Roland Klinger · www.roland-klinger.de/BKS/

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