20-11-24_Gesamtkatalog_NIGRIN_EN_neu
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Car care made easy!
With flying colours ...
... is what people say if they do something with complete success, without compromise – like our founder, Dr Carl Friedrich Gentner, promised to do when he entered the field of cleanliness and care at the end of the 19th century.
“Gives an elegant mirror finish”
It all started with a leather polishing cream ... Gentner was a hardworking, inventive young chemist from Swabia who knew as much about business as he did about science. Right from the start, he made use of what we now call marketing, known earlier as advertising. He created various brands for his different cleaning and care products: For what is probably his most famous, most popular product from the Chemische
of good luck everywhere, as the trademark for his wide range of advertising campaigns, which were sometimes quite spec- tacular by the standard of the times. He used it, for example, for his giant chimney sweeps on stilts who made the brand and products famous in the towns and countryside. Importantly, they established NIGRIN as one of the most important shoe cream brands in the 1920s to 1940s in Germany. The years of Germany’s “economic miracle” brought increas- ing wealth for many. The steep rise in in popularity of the car opened up new opportunities and business areas for the chemical cleaning and care products brand: The first range of NIGRIN car care products was introduced in 1963, marking the start of the “more recent” success story of NIGRIN as a specialist in everything to do with the appearance, protection and value retention of “Germany’s favourite child” ...
Fabrik Carl Gentner o.H.G. zu Göppingen – his black shoe and leather polishing cream – he created the name NIGRIN, taken from the Latin word “nigrum” = black. In 1896, he marketed his successful product for the first time, with the chimney sweep as its symbol – and what is now the time-honoured brand NIGRIN was born. Dr Carl Gentner realised how important a popular identifying feature is in creating trust and success among customers. Which is why he used the chimney sweep, known as a symbol
Photo: Eduard Junk · Source: Roland Klinger · www.roland-klinger.de/BKS/
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Values and change
In 1974, the company now known as MTS GmbH & Co. KG took over all the formulae, production rights and pro- tected NIGRIN trademarks – and also the enterprising spirit and solid values of the founder and the brand.
“Made in Germany” ideas and quality This success does not just spring from nowhere. Our experience forms the basis for our knowledge; our ambi- tion turns into ideas. We share our customers’ fascination and passion for cars. Which is why we know what car fans want and need: Well-developed high-performance formu- lae, such as the formula for our no. 1 wheel rim cleaner EvoTec, professional system components such as our range for reliable bodywork repair and treatment, along with practical, convenient solutions for rapid results, such as our “Brillant-Wachs” Detailer. B R A N D Q U A L I Car care made easy! Producing the best results simply and reliably – this has been NIGRIN’s strength from the start – in every respect – and for each of its customers, whether these are retailers or end users. Following this principle, we have been steadily continuing to develop our products and product ranges for almost 60 years. Because everything is changing: The requirements of both materials and the market, and also our customers’ wishes. Cutting-edge technologies and our closeness to our customers helps us to reach our goal: the best possible application result with maximum ease of use combined with the best possible value for money. We work hard and with determination to achieve this. In this way, NIGRIN has become one of the leading car care brands in the German-speaking world. And this is reflected time again as we come out top in tests, are named top sell- ers and receive prestitious prizes, such as the TheoAward, presented to the most popular brands in the tuning scene.
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SINCE 1896
SEIT 1896
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TYRES AND RIMS
PAINTWORK AND EXTERIOR
INTERIOR ANDWINDSCREENS
ENGINE AND TECHNOLOGY
BODY AND UNDERBODY
ACCESSOIRES
WINTER
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